Digital Stats
XENNEO predicts the turning point in favor of tablets will happen in 2016, when there will
be nearly 400 million
tablets shipped, versus close to 390 million PCs.
80% of B2B vendors plan to offer mobile
commerce by
the end of 2016 – XENNEO research
Businesses with structured digital strategy
are
more likely to invest approximately 20% of revenues in digital initiative:
XENNEO Study – XENNEO Research
Nearly two-thirds of Americans own a
smartphone and
19% of Americans rely on a smartphone for accessing online services and for
staying connected. – CMO council research
Mobile digital media time in the US is now
significantly higher at 51% compared to desktop at 42%. – CMO council
research